Local Plymouth paper profiles Seth’s tour manager since 2005, Adam Maughan, who has just started up his own tour management company, Think Yellow.

“There was a media frenzy about Seth [after the Mercury Music Prize in 2005], queues around the block at gigs – everything went mental. They needed help with merchandise and asked me to do it and after speaking to Dave [Farrow, Seth’s Manager], I found myself at the Oxford Zodiac, on tour with them.”

“I remember thinking, ‘This is the most exciting thing that’s ever happened to me!’

When Seth signed a major-label deal with Relentless it was like “pushing the big red button”.

“We took on a sound engineer and crew, moved up from a Transit to a ‘splitter’ (half-van, half-minibus) to double-decker Trathens tour bus with two lounges, bunks and a production office. By this point I was looking after everything, adopting the roles of travel agent, accountant, lawyer, dietician… and mother!”

“It’s incredibly stressful, but hugely rewarding, though it’s quite a thankless task, as nobody should know who the tour manager is – unless something’s gone wrong!”

Read the full interview: “Geologist who took rock on the road”, This is Plymouth, Fri 16 Jan 2009